The Scion iM Years To Avoid
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Scion is a subsidiary of Toyota, established in 2003 to attract younger customers through a unique marketing strategy. Toyota created Scion to capture a market segment that desired trendy and affordable vehicles. Scion’s lineup is known for its customizable and quirky models like the xB and tC, which target a youthful demographic with a blend of style, affordability, and practicality.
Despite initial success, the brand struggled to maintain its distinct identity and broaden its appeal.